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Trade Gothic
This type project entailed working with a particular typeface and appropriately utilising it within a double sided poster. One side is purely creative and the other is set to a more traditional use. The typeface chosen here is Trade Gothic, a very diverse san serif which comes in many styles from thin to thick and wide to condensed, each letter in the typeface is slightly different from the next, this lack of perfection is showcased in the overlapping and opacities if the words 'TRADE GOTHIC' presented inside the orange circle.